Valarie Puchades
Valerie Puchades, FSMPS, CPSM, is a Partner at AVEC, a consulting practice dedicated to helping architecture firms be better businesses. She is a strategist at heart, with more than 20 years of experience guiding architecture and design firms in setting bold goals and achieving sustainable growth. Before joining AVEC, she worked in-house at several Boston-based architecture firms, collaborating with leadership teams to set strategy and lead marketing. As a Partner at AVEC, Valerie works with design practices nationwide to craft strategy and implement marketing and business development plans that drive measurable results. She also leads the development of service offerings, strengthens the value of the firm’s unique Partnership model, and ensures client success.
A recognized leader in her field, Valerie is both a Fellow of the Society for Marketing Professional Services (SMPS) and a Certified Professional Services Marketer (CPSM). She has held leadership roles at every level of SMPS—including serving as President of SMPS Boston, where she earned the Striving for Excellence Grand Prize award for Best Chapter. In 2020, she was named Marketer of the Year, the chapter’s highest honor.
Passionate about sharing her expertise, Valerie is committed to making business strategy approachable, actionable, and effective—helping firms of all sizes grow with confidence.
A recognized leader in her field, Valerie is both a Fellow of the Society for Marketing Professional Services (SMPS) and a Certified Professional Services Marketer (CPSM). She has held leadership roles at every level of SMPS—including serving as President of SMPS Boston, where she earned the Striving for Excellence Grand Prize award for Best Chapter. In 2020, she was named Marketer of the Year, the chapter’s highest honor.
Passionate about sharing her expertise, Valerie is committed to making business strategy approachable, actionable, and effective—helping firms of all sizes grow with confidence.