Stabilize Your Firm With Strategic Business Planning

Leaders of growing design firms must adapt to challenges like an unpredictable business environment and a quickening pace of change. But how can you proactively prepare for growth in uncertain times?

This session will demystify the business planning process through small-group roundtable discussions, hands-on practical exercises, and case studies. All planning and management elements covered will focus on creating actionable steps for enhancing your practice and business understanding.

Join us to learn how to develop your own business plan outline. You'll leave with a business planning handout to help keep you inspired, organized, and one step ahead of the competition.


Learning Objectives

  1. Discover how to apply knowledge of business components, including the interconnection between purpose, finance, marketing, and operations.
  2. Evaluate the role of firm leadership in defining mission and vision, and learn how to leverage firm values to intentionally shape firm culture.
  3. Find out how to develop strategies for business planning within an environment of unpredictability.
  4. Gain critical tools for successful firm business planning, including a financial plan, operations plan, and marketing and business development plan.