Sharmista Mitra, NCIDQ, CID, is a Design Principal and Director of Hospitality Design, Interiors - Resorts and Gaming for JCJ Architecture. She has 25 years of experience working closely with clients and interdisciplinary teams to preserve aesthetic, experiential and functional parameters of design. Sharmista earned a B.Arts in architecture and M.Arch from the New School of Architecture and has served as a member of the Placemaking Committee on San Diego’s Downtown Partnership.