Exhibitor Success Center
Let’s create your best exhibiting experience
AIA provides industry-leading experts & tools to ensure your company meets your goals at AIA24.
Our goal is to ensure that you have a great experience at AIA24 and achieve your business goals. That’s why we partnered with America’s leading trade show productivity expert to offer a comprehensive exhibitor onboarding program with over $15,000 of proven productivity resources. Download and use proven trade show management and measurement tools. Schedule and complete five pre-show planning exercises. Watch the live and on-demand webinars for new ideas and insights. Countdown to Exhibitor Success at AIA24 With just six weeks until AIA24, what are the critical success factors exhibitors need to be thinking about and acting on right now and over the coming weeks? This will be the major question the AIA team and tradeshow productivity expert Jefferson Davis will help you answer as you prepare for more a productive and profitable exhibiting experience. How to Make Your AIA Booth Staff a Competitive Advantage Your AIA24 exhibit is about getting quality face-to-face contact with architects. Only your booth staff can manage this critical part of your exhibiting program. Architects use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands. If your staff is fully prepared and understands the expectations and needs of architects and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment. On the other hand, if they make the all too common behavioral and communication errors that so many untrained booth staffers make, it could cost your company big time. Analysis of previous AIA E3 evaluation reports reveal that Exhibit Staff scoring is the area where many exhibitors show room for improvement. Make sure your booth staff are fully prepared to put your best foot forward by registering for this timely and complimentary exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. Improving Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit Competition for attendees’ time in the expo hall is fierce. The battle is won in the days and weeks leading up to the event. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. Preeminent trade show expert, Jefferson Davis of Competitive Edge, walks you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees. Improving Trade Show Lead Management for Higher Sales Conversion If exhibiting ROI is the name of your game, lead management is your playbook. Yet, Exhibit Survey’s Trade Show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be costing your company hundreds of thousands of dollars in unrealized sales revenue. This all-new highly-informative live webinar reveals insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company. Inside the Mind of the Architect: How Architects Use Trade Shows to Build Relationships and Specify Products Remember, it’s not always who has the best products or services who ultimately get specified into architects’ design plans, but often who understands them better, and builds relationships. This is a webinar that every exhibitor serious about growing their business cannot afford to miss. Read topical exhibiting articles for additional ideas. Our exhibiting success articles, tools, and strategic planning exercises are loaded with useful information and address the critical topics important to your success as an exhibitor. Share these resources with your entire exhibiting team! Plan for success: Create an effective exhibit: Promote your participation: Prepare your staff: Manage your leads: Measure your performance & ROI: Submit your questions to our trade show experts for free help. AIA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-28 hours.
Comprehensive exhibitor productivity training
5 Steps to exhibitor success
Step 1: Get control
Step 2: Plan to win
Step 3: Learn best practices
Thursday, April 25, 2–3pm ET
Register >
Watch > (On-demand)
Download the workbook (PDF) >
Watch > (On-demand)
Download the workbook (PDF) >
Watch > (On-demand)
Download the workbook (PDF) >
Watch > (On-demand)
You’ve probably heard the saying “If you want to sell somebody what they buy, you have to see their world through their eyes.” This webinar that will take you on a journey into how architects use trade shows to build relationships and specify products. The content for this webinar is compiled from a live panel discussion with architects at A’18, AIA’s market research, and Jefferson Davis’ experience conducting over 100 panel discussions with trade show attendees.
Step 4: Read for more ideas
Step 5: Get expert help