Exhibitor Success Center

Your Success & ROI Resource

All the tools you need to have a great experience at A’20.


Comprehensive exhibitor productivity training

Our goal is to ensure that you have a great experience at A’20 and achieve your business goals. That’s why we partnered with America’s leading trade show productivity expert to offer a comprehensive exhibitor onboarding program with over $15,000 of proven productivity resources.


5 steps to exhibitor success

  1. Download and use proven tradeshow management and measurement tools.
  2. Schedule and complete five pre-show planning exercises (at recommended timeframes).
  3. Watch live and on-demand webinars for new ideas, insights and best practices.
  4. Read topical exhibiting articles for additional ideas.
  5. Ask our team of tradeshow experts for FREE help!


Step 1: GET CONTROL! Download and use proven tradeshow management and measurement tools

  1. Tradeshow Planning and Management Tool >
  2. Exhibit Budgeting and Cost Control Tool >
  3. Exhibiting and Financial Performance Metrics Tool >


Step 2: PLAN TO WIN! Schedule and complete five pre-show planning exercises

  1. Define Your Outcomes (12 weeks prior) >
  2. Identify and Attract Your Ideal Visitor (10 weeks prior) >
  3. Managing Your Visitor’s Experience (8 weeks prior) >
  4. Lead Management (6 weeks prior) >
  5. Measure Your Performance and ROI (4 weeks prior) >


Step 3: LEARN BEST PRACTICES! Watch the live and on-demand webinars for new ideas and insights

Live Webinar: A’20 New Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience
Tuesday, February 25, 2020                     2:00 pm – 2:45 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/5058116729933200129

AIA and Informa want to make sure all new exhibiting companies have a positive and productive experience.  As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational webinar. Informa staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at A’20, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

Live Webinar: Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know
Wednesday, April 8, 2020                          2:00 pm – 2:45 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/1264492651338851329

“Trade shows are about face, and only your booth staff can manage the face-to-face part of your exhibiting program”, says leading tradeshow productivity expert, Jefferson Davis.

Unfortunately, research finds that 86% of booth staffers have never received a single hour of skills training in how to manage interactions in the unique and challenging tradeshow environment. This forces them to make behavioral and communication mistakes that reduce or limit booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Register yourself and your booth staff for this complimentary exhibit staff training opportunity to learn practical skills you’ll be able to put to work immediately to improve the quality of interactions executed in your exhibit.

Webinar: Improving Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit
Competition for attendees’ time in the expo hall is fierce. The battle is won in the days and weeks leading up to the event. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic.

Preeminent tradeshow expert, Jefferson Davis of Competitive Edge, walks you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.

View the recorded webinar >
Download the workbook >

Webinar: Improving Tradeshow Lead Management for Higher Sales Conversion
If exhibiting ROI is the name of your game, lead management is your playbook. Yet, Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be costing your company hundreds of thousands of dollars in unrealized sales revenue.

This all-new highly-informative live webinar reveals insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

View the recorded webinar >

Webinar: Inside the Mind of the Architect: How Architects Use Tradeshows to Build Relationships and Specify Products
You’ve probably heard the saying “If you want to sell somebody what they buy, you have to see their world through their eyes.” Show Management and Informa are excited to share this all new webinar that will take you on a journey into how architects use tradeshows to build relationships and specify products. The content for this webinar is compiled from a live panel discussion with architects at A’18, AIA’s market research, and Jefferson Davis’ experience conducting over 100 panel discussions with tradeshow attendees.

Remember, it’s not always who has the best products or services who ultimately get specified into architects’ design plans, but often who understands them better, and builds relationships.

This is a webinar that every exhibitor serious about growing their business cannot afford to miss.

View the recorded webinar >



Step 4: READ FOR MORE IDEAS! Read topical exhibiting articles for additional ideas

Our exhibiting success articles, tools, and strategic planning exercises are loaded with useful information and address the critical topics important to your success as an exhibitor. Share these resources with your entire exhibiting team!



Step 5: GET EXPERT HELP!  Submit your questions to our tradeshow experts for free help

Show Management has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-28 hours.

Submit your question now >