Exhibitor Success Center

Let’s create your best exhibiting experience.

AIA provides industry-leading experts & tools to ensure your company meets your goals at AIA25.


Exhibits on expo floor

Comprehensive exhibitor productivity training

Our goal is to ensure that you have a great experience at AIA25 and achieve your business goals. That’s why we partnered with America’s leading trade show productivity expert to offer a comprehensive exhibitor onboarding program with over $15,000 of proven productivity resources.


5 Steps to exhibitor success

  1. Download and use proven trade show management and measurement tools.
  2. Schedule and complete five pre-show planning exercises (at recommended timeframes).
  3. Watch live and on-demand webinars for new ideas, insights, and best practices.
  4. Read topical exhibiting articles for additional ideas.
  5. Ask our team of trade show experts for FREE help!

Step 1: Get control

Download and use proven trade show management and measurement tools.

  1. Tradeshow Planning and Management Tool (.xlsx)
  2. Exhibit Budgeting and Cost Control Tool (.xls)
  3. Exhibiting and Financial Performance Metrics Tool (.xlsx)

Step 2: Plan to win

Schedule and complete five pre-show planning exercises.

  1. Define Your Outcomes (PDF)  (12 weeks prior)
  2. Identify and Attract Your Ideal Visitor (PDF) (10 weeks prior)
  3. Managing Your Visitor’s Experience (PDF) (8 weeks prior)
  4. Lead Management (PDF) (6 weeks prior)
  5. Measure Your Performance and ROI (PDF) (4 weeks prior)

Step 3: Learn best practices

Watch the live and on-demand webinars for new ideas and insights.

Inside the Exhibiting Numbers: Controlling Costs and Measuring Exhibiting Performance, Value, & Return on Investment
Wednesday, April 23, 2–3pm ET
Registration link coming soon!

Exhibiting is a significant investment of time and money. Two critical factors every exhibitor must address are: Controlling exhibition costs—especially in this era of dramatically rising expenses—and measuring the effectiveness of your exhibit, including where you achieved value and your return on investment over time.

Join the AIA team and tradeshow productivity expert Jefferson Davis of Competitive Edge to discover practical ideas and techniques for cost control and performance measurement. You’ll also gain access to FREE downloadable tools designed to help manage costs and measure success.

If saving money, maximizing your exhibiting budget, and evaluating your exhibit’s performance, value, and ROI are priorities for you, this is a webinar you simply cannot afford to miss—no matter your level of exhibiting experience.

How to Make Your AIA Booth Staff a Competitive Advantage
Watch (On-demand)
Download the workbook (PDF)

Your AIA25 exhibit is about getting quality face-to-face contact with architects. Only your booth staff can manage this critical part of your exhibiting program. Architects use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands. If your staff is fully prepared and understands the expectations and needs of architects and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment.

On the other hand, if they make the all too common behavioral and communication errors that so many untrained booth staffers make, it could cost your company big time. Analysis of previous AIA E3 evaluation reports reveal that Exhibit Staff scoring is the area where many exhibitors show room for improvement. Make sure your booth staff are fully prepared to put your best foot forward by registering for this timely and complimentary exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge.

Improving Trade Show Lead Management for Higher Sales Conversion
Watch (On-demand)
Download the workbook (PDF)

If exhibiting ROI is the name of your game, lead management is your playbook. Yet, Exhibit Survey’s Trade Show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be costing your company hundreds of thousands of dollars in unrealized sales revenue.

This all-new highly-informative live webinar reveals insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

Inside the Mind of the Architect: How Architects Use Trade Shows to Build Relationships and Specify Products
Watch (On-demand)

You’ve probably heard the saying “If you want to sell somebody what they buy, you have to see their world through their eyes.” This webinar that will take you on a journey into how architects use trade shows to build relationships and specify products. The content for this webinar is compiled from a live panel discussion with architects at A’18, AIA’s market research, and Jefferson Davis’ experience conducting over 100 panel discussions with trade show attendees.

Remember, it’s not always who has the best products or services who ultimately get specified into architects’ design plans, but often who understands them better, and builds relationships.

This is a webinar that every exhibitor serious about growing their business cannot afford to miss.


Step 4: Read for more ideas

Read topical exhibiting articles for additional ideas.

Our exhibiting success articles, tools, and strategic planning exercises are loaded with useful information and address the critical topics important to your success as an exhibitor. Share these resources with your entire exhibiting team!

Plan for success:

Create an effective exhibit:

Promote your participation:

Prepare your staff:

Manage your leads:

Measure your performance & ROI:


Step 5: Get expert help

Submit your questions to our trade show experts for free help.

AIA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-28 hours.

Submit your questions