Keynote: Transforming Architecture Through Digital Storytelling with Dami Lee

Join us Saturday, June 7 for the final AIA25 keynote, featuring Dami Lee, International Assoc. AIA—licensed architect, educator, and the creative mind behind Nollistudio, whose YouTube channel brings millions into the world of architecture.

With a distinctive approach that blends design, storytelling, and digital media, Dami is reshaping how architecture is communicated in a world where attention is scarce and impact is everything. Through platforms like YouTube, she brings to life the richness of architecture—not just the building or form, but the layered, multidimensional nature of the discipline that we all fell in love with.

In this keynote, Dami will share practical tools for architectural storytelling built specifically for digital media. You’ll learn how to translate complex ideas into compelling narratives, reach broader audiences, and use creativity and technology to make architecture more relevant, more accessible, and more human.

You’ll leave with a fresh perspective—and a toolkit—for turning architectural thinking into stories that resonate far beyond the profession.

Learning Objectives

1. Understand how digital storytelling can enhance public engagement with architecture.
2. Identify strategies for making architectural concepts more accessible to diverse audiences.
3. Explore the use of digital platforms and tools to communicate design ideas effectively.
4. Learn how to integrate storytelling and technology to foster community connection and appreciation for the built environment.