Like many industries, architecture is reorganizing into a "barbell" structure. That is, growth occurs primarily at two extremes: large organizations with the scale to invest heavily in technology and small boutique practices that differentiate through craft, authorship, and reputation.
This session will explore how the democratization of visualization, simulation, and AI-assisted workflows can help "defend the middle." Join us to discover how small and midsized practices can be empowered to communicate design intent with greater clarity, demonstrate the reasoning and performance behind their decisions, and deliver client experiences that justify a fee structure that allows them to thrive.
Learning Objectives
- Explore the emerging technology and associated skills necessary to thrive in a fast-paced, rapidly changing marketplace.