As artificial intelligence rapidly transforms the AEC industry, the boundary between what's real and what's AI-generated grows increasingly narrow.
This session will feature an IRB-approved study conducted in collaboration with Kent State University. Engaging over 250 participants, including both designers and non-designers, the study examines whether people can reliably distinguish authentic photography from AI-generated visuals. It also explores how accuracy, confidence, and perception shape trust in design communication.
Join us to examine the opportunities and risks of AI-driven visualization. You'll even have the chance to test your own eyes in separating reality from AI.
Learning Objectives
- Discover how AI-generated architectural imagery is influencing visualization practices and communication in the AEC industry.
- Evaluate the ability of designers and non-designers to distinguish authentic photography from AI-generated visuals, based on findings from the study.
- Consider how accuracy, confidence, and perception impact trust, decision-making, and authenticity in architectural communication.
- Learn how to leverage various AI tools to create more realistic architectural images.