Lessons from Atlanta’s Centennial Yards Sports & Entertainment District

Sports and entertainment districts (SEDs) are driving economic growth and urban revitalization across the country. This session will focus on Atlanta's Centennial Yards, a 50-acre emerging SED.

Successful SEDs incorporate design quality, mixed uses, public access, and sustainability to create a 24/7 environment for people from all walks of life. Join us to discover how Centennial Yards' exemplary plan focuses on urban infill c creates flexible capacity through innovative open-space design; features a creative design process; and incorporates sustainability into the buildout. Plus, learn about the successful public/private collaboration that's made it all possible.



Learning Objectives

  1. Learn about an emerging real estate trend spurring investment around sports venues to create entertainment districts that work game day and every day.
  2. Discover the key conditions forming the basis of development success: Public private partnerships, flexible development requirements, and public benefits revolving around economic and business development, housing and sustainability.
  3. Learn how to apply the design principles used to create flexible capacity during peak events versus day-to-day operations using innovative open space design and circulation.
  4. Understand the relationship between master plan components, land use mix, open space, and transportation design.