ET305 – Smart Growth with High-Density Urban Design: 7272 Wisconsin Ave.

Additional fee, registration required./b>

Located at the intersection of a Metro line, walk/cycle trail, and future light-rail system, 7272 Wisconsin Ave. provides Bethesda with a high-quality, multi-modal transportation hub that energizes the neighborhood and its design language.

This tour will illuminate how a 1.3 million sq. ft., multi-use development comprised of offices, residences, and multiple transportation components exemplifies the balanced and creative thinking required for high-density urban design. You'll learn how the project honors Bethesda's vision for this landmark site by achieving exceptional architecture and a vibrant public space despite the constraints imposed by the transit infrastructure.


Learning Objectives

  1. Study the complex issues involved in integrating public transit components while also maintaining strong design goals.
  2. Experience a building designed to respond to market shifts (e.g., above-grade parking areas can be seamlessly converted into future office space as parking needs change).
  3. Appreciate a unique office space for the D.C. area, where high ceilings, 360-degree unobstructed views, and dramatic terraces translated into record-time leasing during pandemic times.
  4. Discuss integration strategies implemented to achieve the goal of a single project with multiple uses.